Pandemic Preparedness Communications Workshop (Canada)

posted Jun 3, 2014, 3:09 AM by Admin Web   [ updated Jun 3, 2014, 3:21 AM ]

Pandemic influenza presents a potential threat to human health and global economic prosperity, particularly to economies in the Asia-Pacific region. Preparedness is essential for an effective response to an outbreak of pandemic influenza. A critical component of preparedness is risk communication: the provision of timely and accurate information to minimize disruption and ensure an effective response to the outbreak. Appropriate risk communication heightens the effectiveness of outbreak preparedness and response, and minimizes social and economic disruptions. Risk communication prior to and during an outbreak is an enormous challenge: officials need to ensure that information is delivered appropriately, minimizes fear, and reaches all citizens.

This proposal seeks funding for a one to two day workshop in pandemic risk communication. The workshop will be held on the margins of the APEC Health Ministerial Meeting in Vietnam on 24-25 April 2006 and will directly respond to the commitment made by Leaders in Busan to enhance locally appropriate risk communication and public awareness.

The workshop will highlight the regional importance of effective domestic risk communications and build capacity among APEC economies to develop pandemic communications strategies. The outcomes of the workshop will provide a useful basis for further discussions at the Health Ministerial Meeting and highlight areas which require further consideration and development. Participants will include key communications and technical specialists from APEC economies, representatives from the APEC Business Advisory Council, stakeholders including media and civil society representatives, and communications specialists from the WHO.

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